Specialist Course · Taught by Lalit Barhate

Social Media Marketing Course in Pune

Master social media platforms, content strategy and ads with hands-on training and real campaign experience.

Overview

Course Description

A strong social media strategy acts as the backbone of every successful inbound marketing effort. It helps amplify your brand presence, boost word-of-mouth promotion, and attract highly targeted customers. With years of hands-on industry experience, our team has successfully executed more than 1,000 impactful marketing strategies and campaigns. Upon successful completion, you will be awarded a Social Media Marketing Certification from Digital Aacharya.

What You'll Learn

What You'll Learn in This Course

You will learn how to build a strong online presence and create impactful social media strategies that drive real business growth: how platforms work, how to create engaging content, and how to run targeted paid campaigns across Facebook, Instagram, LinkedIn and more, with hands-on practice and live projects.

  • Understanding the fundamentals of social media platforms and how they work
  • How to create a powerful social media marketing strategy for any brand or business
  • Content planning, creation, and scheduling for maximum engagement
  • Running effective paid ad campaigns on Facebook, Instagram, and other platforms
  • Audience targeting strategies to reach the right users at the right time
  • Building brand awareness and increasing followers organically
  • Analyzing insights, performance metrics, and monthly reporting
  • Managing social media accounts professionally for businesses
  • Tools and platforms used for content creation, scheduling, and analytics
  • Complete guidance to launch successful social media campaigns

By the end of this course, you'll be fully equipped to plan, manage, and execute professional social media campaigns that drive real results. You will gain the confidence to handle brand accounts, grow audiences, create impactful content, and run high-performing ad campaigns.

Course Curriculum

Social Media Expert Curriculum

SMM (Social Media Marketing)

  • Paid Ads: Awareness

    • Brand Awareness
    • Reach
  • Paid Ads: Consideration

    • Traffic
    • Engagement
    • App Installs
    • Video Views
    • Lead Generation
    • Messages
  • Paid Ads: Conversion

    • Conversions
    • Catalog Sales
    • Store Traffic

SMO (Social Media Optimization)

  • Facebook

    • Profile Optimization & Page Creation
    • Creative Image & Post Creation
    • Post Sharing in Groups
    • Cover Image Creative and Upload
    • Group Join
    • Increase Page Likes
    • Video Sharing
    • Call To Action Button
    • Facebook Review Posting
    • Facebook Insight Monitoring
    • Deleting Unwanted Spam
  • Instagram

    • Profile Optimization & Page Creation
    • Creative Image & Post Creation
    • Increase Followers
    • Hashtag Trend Research
    • Comments & Likes Management
    • Image Tagging to Friends / Followers
  • LinkedIn

    • Profile Optimization & Page Creation
    • Creative Image & Post Creation
    • Increase Followers
    • Profile Connection Build Up
    • Relevant Group Joining
    • Post Sharing in Group
  • Google My Business

    • Profile Optimization & Creation
    • Google My Business Timeline Status Posting
    • Cover Image Creative and Upload
    • Website Verification
    • Video Sharing
    • Google Review Posting
Lalit Barhate, Founder and Digital Marketing Expert at Digital Aacharya

About Mentor

Learn from Lalit Barhate

Founder & Digital Marketing Expert · 10+ years of industry experience

Lalit Barhate is an experienced Digital Marketing Trainer with 10+ years of industry expertise. He specializes in practical, result-driven digital marketing strategies, including SEO, paid ads, social media, and analytics. Known for his hands-on teaching approach, Lalit helps students and professionals gain real-world skills aligned with current industry standards.

Related Courses

See All Courses
  • Content Marketing course banner

    Content Marketing

    Plan, create, publish and measure content that attracts, engages and converts your audience.

  • Google Ads course banner

    Google Ads

    Create, manage and optimise Google Ads campaigns across Search, Display, Video, Shopping and Apps.

  • Fundamentals Of Digital Marketing course banner

    Fundamentals Of Digital Marketing

    The seven core digital marketing modules, 30+ industry tools and a capstone project to make you industry-ready.

Want the complete skill set? Our programmes cover this topic along with SEO, ads, social media, analytics and AI tools.

Compare Full Programmes

Start the Social Media Expert Course

Ask about the next batch, current fees and a free demo lecture. Our team will help you pick the right course for your goals.

Two smiling digital marketing students
Call WhatsApp Enquire