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Why You Should Join Digital Online Digital Marketing Courses in Pune

Digital Aacharya is a leading digital marketing institute in Pune. The course will be delivered by highly qualified and certified instructors who are considered some of the best instructors in the industry, providing an unparalleled learning experience.

  • 100% Work Assessment

  • Affordable Fees Structure

  • Flexible Course Plan

  • Real World Practical Experience

  • 3 Months Internship Letter

  • Get LOR (Letter Of Recommdation)

  • 15+ Certification

  • 50+ Placement Companies

  • 30+ Live Project Assignments

  • 40+ Latest Modules (4.0 Version)

  • Live Case Studies

  • Interview Preparation

  • Resume Building

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Curriculum For Best Online Digital Marketing Course With Placement...

Our Online Digital Marketing Course Curriculum Program Covers Basic To Advance Level Content.

01

Basic Marketing Overview

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02

Types of Marketing

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03

Digital Marketing Introduction

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04

Domain and Hosting Introduction

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05

Basic Introduction to Website Development

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06

WordPress Website Development

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07

How Does a Search Engine Work?

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08

Understanding Google Algorithms & Updates

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09

Types of Keyword

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10

Keyword Research - Keyword Planner Tools

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11

SEO - Search Engine Optimization

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12

On-Page Optimization

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13

Advanced and Technical SEO

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14

Off-Page Optimization

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15

Google My Business Listing

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16

Local SEO Optimization

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17

SEO Audit

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18

Competitor Analysis

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19

Google Search Console

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20

Google Analytics

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21

SMO - Social Media Optimization

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22

Facebook Optimization (SMO)

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23

Instagram Optimization (SMO)

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24

LinkedIn Optimization (SMO)

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25

Twitter Optimization (SMO)

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26

Introduction to Graphic Design

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27

Video Creation & Editing

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28

Social Media Calendar

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29

Social Media Automation

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30

Meta Ads - Facebook & Instagram

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31

Advanced Meta ReMarketing & Lookalike

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32

Google Ads Setup

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33

Google Website, Local SEO Map Ads

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34

YouTube & Marketing

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35

Fundamentals Of AI & Gen AI

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36

Prompt Engineering For Gen-AI

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37

AI In Content Creation

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38

Master AI Tools

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39

WhatsApp Marketing

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40

Email Marketing

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41

E-Commerce Marketing

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42

Blogging

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43

Freelancing

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44

Interview Skills Preparation

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45

Resume Building Session

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46

Interview Preparation

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47

Mock Test

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Module 1: Basic Marketing Overview

  • What is Marketing? (Definition & Core Concepts)
  • Needs, Wants & Demand
  • 4Ps of Marketing (Product, Price, Place, Promotion)
  • Traditional vs Modern Marketing
  • Marketing Funnel (AIDA Model)
  • B2B vs B2C Marketing
  • Customer Journey
  • Branding Basics
  • Target Audience & Segmentation
  • Importance of Marketing in Business Growth
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Module 2: Types of Marketing

  • Traditional Marketing
  • Digital Marketing
  • Inbound Marketing
  • Outbound Marketing
  • Content Marketing
  • Influencer Marketing
  • Affiliate Marketing
  • Guerrilla Marketing
  • Referral Marketing
  • Relationship Marketing
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Module 3: Digital Marketing Introduction

  • What is Digital Marketing?
  • Scope of Digital Marketing
  • Channels in Digital Marketing
  • SEO vs SEM
  • Social Media Marketing
  • Email Marketing
  • PPC Advertising
  • Analytics & Data Tracking
  • Career Opportunities
  • Future of Digital Marketing
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Module 4: Domain and Hosting Introduction

  • What is a Domain Name?
  • Types of Domains (.com, .in, etc.)
  • What is Web Hosting?
  • Types of Hosting (Shared, VPS, Cloud, Dedicated)
  • DNS & Nameservers
  • Domain Registration Process
  • Hosting Purchase Process
  • cPanel Overview
  • SSL Certificate Importance
  • Connecting Domain with Hosting
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Module 5: Basic Introduction to Website Development

  • What is a Website?
  • Types of Websites (Static vs Dynamic)
  • Frontend vs Backend
  • HTML Basics
  • CSS Basics
  • Responsive Design
  • Website Structure
  • UI/UX Basics
  • Website Speed Importance
  • Website Security Basics
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Module 6: WordPress Website Development

  • Introduction to WordPress
  • Installing WordPress
  • Dashboard Overview
  • Themes & Customization
  • Plugins Introduction
  • Creating Pages & Posts
  • Menu & Navigation
  • Elementor Basics
  • SEO Plugins Setup
  • Backup & Security
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Module 7: How Does a Search Engine Work?

  • Crawling
  • Indexing
  • Ranking
  • Search Bots
  • SERP Overview
  • Organic vs Paid Results
  • Search Intent
  • Keywords & Relevance
  • Algorithm Role
  • Importance of SEO
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Module 8: Understanding Google Algorithms & Updates

  • What is a Search Algorithm?
  • Core Updates
  • Panda Update
  • Penguin Update
  • Hummingbird Update
  • Helpful Content Update
  • Spam Updates
  • E-E-A-T Concept
  • Ranking Factors
  • How to Recover from Updates
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Module 9: Types of Keyword

  • Short Tail Keywords
  • Long Tail Keywords
  • Branded Keywords
  • Non-Branded Keywords
  • Informational Keywords
  • Navigational Keywords
  • Transactional Keywords
  • Commercial Investigation Keywords
  • Geo-Targeted Keywords
  • LSI Keywords
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Module 10: Keyword Research - Keyword Planner Tools

  • Importance of Keyword Research
  • Search Volume
  • Competition Level
  • CPC (Cost Per Click)
  • Google Keyword Planner
  • Ubersuggest
  • SEMrush
  • Ahrefs
  • Keyword Difficulty
  • Building Keyword Strategy
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Module 11: SEO - Search Engine Optimization

  • What is SEO?
  • Types of SEO
  • On-Page SEO
  • Off-Page SEO
  • Technical SEO
  • White Hat vs Black Hat SEO
  • SEO Process
  • SEO Tools Overview
  • SEO Reporting
  • SEO Career Scope
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Module 12: On-Page Optimization

  • Title Tag Optimization
  • Meta Description Writing
  • URL Structure Optimization
  • Header Tags (H1–H6)
  • Keyword Placement Strategy
  • Internal Linking Structure
  • Image Optimization
  • Content Optimization
  • Schema Markup Basics
  • Page Speed Optimization
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Module 13: Advanced & Technical SEO

  • Website Crawlability
  • Robots.txt File
  • XML Sitemap Creation
  • Canonical Tags
  • 301 & 302 Redirects
  • Core Web Vitals
  • Structured Data Implementation
  • HTTPS & Website Security
  • Mobile Optimization
  • Log File Analysis
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Module 14: Off-Page Optimization

  • What is Off-Page SEO?
  • Backlinks Overview
  • Types of Backlinks
  • Guest Posting Strategy
  • Directory Submission
  • Social Bookmarking
  • Forum Posting
  • Press Release Submission
  • Influencer Outreach
  • Link Building Strategy
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Module 15: Google My Business Listing

  • What is Google My Business?
  • Creating a Business Profile
  • Business Verification Process
  • NAP Consistency
  • Adding Services & Products
  • Review Management
  • Posting Updates
  • Insights Analysis
  • Q&A Management
  • Local Ranking Factors
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Module 16: Local SEO Optimization

  • What is Local SEO?
  • Local Keyword Research
  • NAP Consistency Strategy
  • Google Map Optimization
  • Local Citations
  • Review & Rating Management
  • Local Backlink Building
  • Schema for Local Business
  • Local Landing Pages
  • Tracking Local Rankings
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Module 17: SEO Audit

  • What is an SEO Audit?
  • Technical SEO Audit
  • On-Page Audit
  • Off-Page Audit
  • Competitor Audit
  • Website Speed Test
  • Mobile-Friendly Test
  • Broken Links Check
  • Content Audit
  • Audit Reporting
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Module 18: Competitor Analysis

  • Identifying Competitors
  • Keyword Gap Analysis
  • Backlink Analysis
  • Traffic Analysis
  • Content Strategy Review
  • Ad Strategy Analysis
  • Social Media Analysis
  • SWOT Analysis
  • Competitor Research Tools
  • Strategy Implementation
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Module 19: Google Search Console

  • Introduction to Google Search Console
  • Property Setup
  • Sitemap Submission
  • Performance Report Analysis
  • Coverage Report
  • URL Inspection Tool
  • Core Web Vitals Report
  • Manual Actions
  • Security Issues Report
  • Search Query Analysis
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Module 20: Google Analytics

  • Introduction to Google Analytics
  • GA4 Overview
  • Account & Property Setup
  • Tracking Code Installation
  • Traffic Source Analysis
  • User Behavior Analysis
  • Conversion Tracking
  • Event Tracking
  • Reports Overview
  • Insights & Data Interpretation
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Module 21: SMO - Social Media Optimization

  • What is SMO?
  • Profile Optimization
  • Content Strategy Planning
  • Hashtag Strategy
  • Engagement Techniques
  • Bio Optimization
  • CTA Placement
  • Analytics Tracking
  • Brand Consistency
  • Organic Growth Strategy
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Module 22: Facebook Optimization (SMO)

  • Facebook Business Page Setup
  • Profile & Cover Design
  • About Section Optimization
  • CTA Button Setup
  • Posting Strategy
  • Engagement Strategy
  • Facebook Insights
  • Group Marketing
  • Facebook Reels Strategy
  • Organic Reach Growth
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Module 23: Instagram Optimization (SMO)

  • Instagram Business Profile Setup
  • Bio Optimization
  • Highlights Strategy
  • Reels Optimization
  • Hashtag Research
  • Caption Strategy
  • Posting Timing Strategy
  • Engagement Growth
  • Instagram Insights
  • Content Themes Planning
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Module 24: LinkedIn Optimization (SMO)

  • LinkedIn Profile Optimization
  • Headline Strategy
  • About Section Writing
  • Featured Section Setup
  • Networking Strategy
  • Content Posting Strategy
  • LinkedIn Articles
  • Company Page Setup
  • Lead Generation
  • Personal Branding
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Module 25: Twitter Optimization (SMO)

  • Twitter Profile Setup
  • Bio Optimization
  • Hashtag Strategy
  • Thread Creation Strategy
  • Engagement Strategy
  • Tweet Timing
  • Twitter Analytics
  • Brand Voice Development
  • Growth Techniques
  • Content Planning
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Module 26: Introduction to Graphic Design

  • What is Graphic Design?
  • Design Principles
  • Color Theory
  • Typography Basics
  • Branding Fundamentals
  • Canva Basics
  • Social Media Design
  • Banner Design
  • Logo Design Basics
  • Design Tools Overview
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Module 27: Video Creation & Editing

  • Types of Marketing Videos
  • Script Writing Basics
  • Video Shooting Techniques
  • Lighting Setup
  • Audio Quality Basics
  • Editing Software Overview
  • Transitions & Effects
  • Subtitles & Captions
  • Thumbnail Creation
  • Export & Optimization Settings
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Module 28: Social Media Calendar

  • What is a Content Calendar?
  • Monthly Content Planning
  • Festival & Event Planning
  • Campaign Planning
  • Content Mix Strategy
  • Scheduling Tools
  • KPI Tracking
  • Hashtag Planning
  • Engagement Planning
  • Performance Review
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Module 29: Social Media Automation

  • Automation Tools Overview
  • Post Scheduling
  • Auto Reply Setup
  • Chatbot Integration
  • CRM Integration
  • Lead Capture Automation
  • Email Integration
  • Analytics Automation
  • Workflow Automation
  • Automation Best Practices
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Module 30: Meta Ads – Facebook & Instagram

  • Ads Manager Overview
  • Campaign Objectives
  • Audience Targeting
  • Ad Creatives Strategy
  • Budget & Bidding
  • Meta Pixel Setup
  • Conversion Tracking
  • A/B Testing
  • Ad Metrics Analysis
  • Campaign Optimization
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Module 31: Advanced Meta ReMarketing & Lookalike

  • What is Remarketing?
  • Custom Audience Creation
  • Website Visitor Retargeting
  • Video View Retargeting
  • Lookalike Audience Creation
  • Sales Funnel Strategy
  • Dynamic Ads Setup
  • Budget Scaling Strategy
  • Frequency & Audience Control
  • ROAS Tracking & Optimization
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Module 32: Google Ads Setup

  • Google Ads Account Setup
  • Campaign Types Overview
  • Keyword Selection Strategy
  • Bidding Strategy
  • Ad Copy Writing
  • Ad Extensions Setup
  • Conversion Tracking Setup
  • Budget Planning
  • Quality Score Understanding
  • Campaign Optimization Techniques
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Module 33: Google Website, Local SEO Map Ads

  • Search Ads Setup
  • Display Ads Overview
  • Local Campaign Setup
  • Google Map Ads
  • Location Targeting Strategy
  • Call Ads Setup
  • Lead Form Extensions
  • Performance Tracking
  • Budget Optimization
  • ROI Measurement
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Module 34: YouTube & Marketing

  • YouTube Channel Setup
  • YouTube SEO Basics
  • Video Title & Description Optimization
  • Thumbnail Strategy
  • YouTube Monetization
  • YouTube Ads Overview
  • YouTube Analytics
  • Shorts Strategy
  • Content Planning
  • Subscriber Growth Techniques
×

Module 35: Fundamentals of AI & Gen AI

  • Introduction to Artificial Intelligence
  • Machine Learning Basics
  • What is Generative AI?
  • Natural Language Processing (NLP)
  • AI in Digital Marketing
  • Chatbots & Automation
  • AI Ethics & Limitations
  • AI Tools Overview
  • Real-World AI Applications
  • Future of AI in Business
×

Module 36: Prompt Engineering for Gen-AI

  • What is Prompt Engineering?
  • Types of Prompts
  • Role-Based Prompting
  • Chain of Thought Prompting
  • Output Formatting Techniques
  • Image Generation Prompts
  • Video Generation Prompts
  • Iterative Prompting
  • Prompt Optimization
  • Practical Prompt Exercises
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Module 37: AI in Content Creation

  • AI for Blog Writing
  • Social Media Caption Generation
  • Ad Copy Creation
  • Email Writing with AI
  • Script Writing Using AI
  • SEO Content Creation
  • AI Image Generation
  • Video Script Creation
  • Content Repurposing with AI
  • Editing & Proofreading with AI
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Module 38: Master AI Tools

  • ChatGPT for Marketing
  • AI Image Generation Tools
  • Canva AI Features
  • AI Copywriting Tools
  • AI Video Creation Tools
  • Automation Tools
  • AI Productivity Tools
  • AI for Data Analysis
  • Workflow Automation
  • AI Tool Comparison & Selection
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Module 39: WhatsApp Marketing

  • WhatsApp Business Setup
  • Catalog Setup
  • Broadcast Lists
  • Auto Reply Configuration
  • WhatsApp API Overview
  • Lead Generation Strategy
  • Sales Funnel via WhatsApp
  • CRM Integration
  • Campaign Planning
  • Compliance & Policies
×

Module 40: Email Marketing

  • Introduction to Email Marketing
  • Email Marketing Tools
  • Email List Building
  • Audience Segmentation
  • Email Campaign Setup
  • Email Automation
  • Open Rate & CTR Optimization
  • A/B Testing Emails
  • Email Funnel Strategy
  • Performance Tracking
×

Module 41: E-Commerce Marketing

  • Introduction to E-Commerce
  • E-Commerce Platform Setup
  • Product Listing Optimization
  • Paid Ads Strategy
  • Conversion Rate Optimization
  • Upselling & Cross-Selling
  • Email Automation for E-Commerce
  • Retargeting Campaigns
  • Review & Trust Building
  • Sales Funnel Strategy
×

Module 42: Blogging

  • Blog Setup
  • Niche Selection
  • SEO Content Writing
  • Content Planning Strategy
  • Internal Linking
  • Affiliate Marketing Basics
  • Monetization Methods
  • Guest Blogging
  • Traffic Generation Techniques
  • Blog Analytics
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Module 43: Freelancing

  • Introduction to Freelancing
  • Freelancing Platforms Overview
  • Profile Optimization
  • Proposal Writing Techniques
  • Pricing Strategy
  • Client Communication
  • Portfolio Development
  • Payment Methods
  • Contracts & Agreements
  • Scaling Freelance Business
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Module 44: Interview Skills Preparation

  • Body Language
  • Communication Skills
  • Confidence Building
  • Common Interview Questions
  • Technical Interview Preparation
  • HR Round Preparation
  • Portfolio Presentation
  • Salary Negotiation Skills
  • Follow-up Strategy
  • Common Mistakes to Avoid
×

Module 45: Resume Building Session

  • Resume Structure
  • Professional Summary Writing
  • Skills Section Optimization
  • Project Section Writing
  • Certifications Section
  • ATS Optimization
  • Formatting & Design
  • Adding Portfolio Links
  • Personal Branding Elements
  • Final Resume Review
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Module 46: Interview Preparation

  • Mock Interview Practice
  • Technical Round Simulation
  • Case Study Questions
  • Presentation Skills
  • Practical Assignment Practice
  • Live Campaign Demonstration
  • Portfolio Discussion Practice
  • HR Round Simulation
  • Feedback Analysis
  • Confidence & Personality Development
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Module 47: Mock Test

  • SEO Practical Test
  • Google Ads Practical Test
  • Meta Ads Practical Test
  • SMO Strategy Test
  • Analytics Reporting Test
  • AI Tools Practical Test
  • Website Development Test
  • Strategy Building Assessment
  • Final Practical Assignment
  • Certification Evaluation
×

Module 48: Interview Preparation

  • Company research
  • Role-based preparation
  • Practical test readiness
  • Case study discussions
  • Salary negotiation
  • Stress handling
  • Mock assessments
  • Final interview tips
  • Follow-up etiquette
  • Placement guidance
×

Module 49: Mock Test

  • Practical skill assessment
  • SEO mock test
  • Ads campaign test
  • Analytics test
  • Social media test
  • Strategy-based questions
  • Time-bound evaluation
  • Performance analysis
  • Weakness identification
  • Certification readiness
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Edhen an unknown printer took a galley of type and scrambled it to make a type specimen bookas survived not only five centuries.Edhen an unknown printer took a galley of type and scrambled.

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A certificate will definitely be awarded to you upon completion of the course, and eligible students will have the opportunity to work on live projects. In addition, you will have access to internships with leading companies in the market.

Presentation for each module

After completing each module, students are required to prepare a presentation to ensure their concepts are clear and comprehensive, supporting better learning outcomes through active participation.

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The faculty provides 100% assistance to all students in accordance with their requirements. We have the best team whose contributions to helping students have made us stand out in digital marketing.

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