Online · 2 Months

Online Digital Marketing Course in Pune

Enhance your digital skills: join Digital Aacharya's AI-powered, advanced digital marketing course in Pune, with placement assistance at affordable fees.

  • Course Certificate
  • 100% Placement Assistance
  • Agency Style Training
  • Resume Building
  • Interview Preparation
  • 1 On 1 Personal Mentorship
  • Industry Expert Trainers

Why Join

Why You Should Join This Online Course

Digital Aacharya is a leading digital marketing institute in Pune. The course is delivered by highly qualified and certified instructors, providing an unparalleled, practical learning experience.

  • 100% Work Assessment
  • Affordable Fees Structure
  • Flexible Course Plan
  • Real World Practical Experience
  • 3 Months Internship Letter
  • Letter of Recommendation (LOR)
  • 15+ Certifications
  • 50+ Placement Companies
  • 30+ Live Project Assignments
  • Live Case Studies
  • Interview Preparation
  • Resume Building

Course Curriculum

Online Digital Marketing Course Curriculum

The online curriculum covers basic to advanced content, from marketing fundamentals and websites to SEO, social media, paid ads, AI tools and interview preparation.

01

Basic Marketing Overview

  • What is Marketing? (Definition & Core Concepts)
  • Needs, Wants & Demand
  • 4Ps of Marketing (Product, Price, Place, Promotion)
  • Traditional vs Modern Marketing
  • Marketing Funnel (AIDA Model)
  • B2B vs B2C Marketing
  • Customer Journey
  • Branding Basics
  • Target Audience & Segmentation
  • Importance of Marketing in Business Growth
02

Types of Marketing

  • Traditional Marketing
  • Digital Marketing
  • Inbound Marketing
  • Outbound Marketing
  • Content Marketing
  • Influencer Marketing
  • Affiliate Marketing
  • Guerrilla Marketing
  • Referral Marketing
  • Relationship Marketing
03

Digital Marketing Introduction

  • What is Digital Marketing?
  • Scope of Digital Marketing
  • Channels in Digital Marketing
  • SEO vs SEM
  • Social Media Marketing
  • Email Marketing
  • PPC Advertising
  • Analytics & Data Tracking
  • Career Opportunities
  • Future of Digital Marketing
04

Domain and Hosting Introduction

  • What is a Domain Name?
  • Types of Domains (.com, .in, etc.)
  • What is Web Hosting?
  • Types of Hosting (Shared, VPS, Cloud, Dedicated)
  • DNS & Nameservers
  • Domain Registration Process
  • Hosting Purchase Process
  • cPanel Overview
  • SSL Certificate Importance
  • Connecting Domain with Hosting
05

Basic Introduction to Website Development

  • What is a Website?
  • Types of Websites (Static vs Dynamic)
  • Frontend vs Backend
  • HTML Basics
  • CSS Basics
  • Responsive Design
  • Website Structure
  • UI/UX Basics
  • Website Speed Importance
  • Website Security Basics
06

WordPress Website Development

  • Introduction to WordPress
  • Installing WordPress
  • Dashboard Overview
  • Themes & Customization
  • Plugins Introduction
  • Creating Pages & Posts
  • Menu & Navigation
  • Elementor Basics
  • SEO Plugins Setup
  • Backup & Security
07

How Does a Search Engine Work?

  • Crawling
  • Indexing
  • Ranking
  • Search Bots
  • SERP Overview
  • Organic vs Paid Results
  • Search Intent
  • Keywords & Relevance
  • Algorithm Role
  • Importance of SEO
08

Understanding Google Algorithms & Updates

  • What is a Search Algorithm?
  • Core Updates
  • Panda Update
  • Penguin Update
  • Hummingbird Update
  • Helpful Content Update
  • Spam Updates
  • E-E-A-T Concept
  • Ranking Factors
  • How to Recover from Updates
09

Types of Keyword

  • Short Tail Keywords
  • Long Tail Keywords
  • Branded Keywords
  • Non-Branded Keywords
  • Informational Keywords
  • Navigational Keywords
  • Transactional Keywords
  • Commercial Investigation Keywords
  • Geo-Targeted Keywords
  • LSI Keywords
10

Keyword Research - Keyword Planner Tools

  • Importance of Keyword Research
  • Search Volume
  • Competition Level
  • CPC (Cost Per Click)
  • Google Keyword Planner
  • Ubersuggest
  • SEMrush
  • Ahrefs
  • Keyword Difficulty
  • Building Keyword Strategy
11

SEO - Search Engine Optimization

  • What is SEO?
  • Types of SEO
  • On-Page SEO
  • Off-Page SEO
  • Technical SEO
  • White Hat vs Black Hat SEO
  • SEO Process
  • SEO Tools Overview
  • SEO Reporting
  • SEO Career Scope
12

On-Page Optimization

  • Title Tag Optimization
  • Meta Description Writing
  • URL Structure Optimization
  • Header Tags (H1–H6)
  • Keyword Placement Strategy
  • Internal Linking Structure
  • Image Optimization
  • Content Optimization
  • Schema Markup Basics
  • Page Speed Optimization
13

Advanced and Technical SEO

  • Website Crawlability
  • Robots.txt File
  • XML Sitemap Creation
  • Canonical Tags
  • 301 & 302 Redirects
  • Core Web Vitals
  • Structured Data Implementation
  • HTTPS & Website Security
  • Mobile Optimization
  • Log File Analysis
14

Off-Page Optimization

  • What is Off-Page SEO?
  • Backlinks Overview
  • Types of Backlinks
  • Guest Posting Strategy
  • Directory Submission
  • Social Bookmarking
  • Forum Posting
  • Press Release Submission
  • Influencer Outreach
  • Link Building Strategy
15

Google My Business Listing

  • What is Google My Business?
  • Creating a Business Profile
  • Business Verification Process
  • NAP Consistency
  • Adding Services & Products
  • Review Management
  • Posting Updates
  • Insights Analysis
  • Q&A Management
  • Local Ranking Factors
16

Local SEO Optimization

  • What is Local SEO?
  • Local Keyword Research
  • NAP Consistency Strategy
  • Google Map Optimization
  • Local Citations
  • Review & Rating Management
  • Local Backlink Building
  • Schema for Local Business
  • Local Landing Pages
  • Tracking Local Rankings
17

SEO Audit

  • What is an SEO Audit?
  • Technical SEO Audit
  • On-Page Audit
  • Off-Page Audit
  • Competitor Audit
  • Website Speed Test
  • Mobile-Friendly Test
  • Broken Links Check
  • Content Audit
  • Audit Reporting
18

Competitor Analysis

  • Identifying Competitors
  • Keyword Gap Analysis
  • Backlink Analysis
  • Traffic Analysis
  • Content Strategy Review
  • Ad Strategy Analysis
  • Social Media Analysis
  • SWOT Analysis
  • Competitor Research Tools
  • Strategy Implementation
19

Google Search Console

  • Introduction to Google Search Console
  • Property Setup
  • Sitemap Submission
  • Performance Report Analysis
  • Coverage Report
  • URL Inspection Tool
  • Core Web Vitals Report
  • Manual Actions
  • Security Issues Report
  • Search Query Analysis
20

Google Analytics

  • Introduction to Google Analytics
  • GA4 Overview
  • Account & Property Setup
  • Tracking Code Installation
  • Traffic Source Analysis
  • User Behavior Analysis
  • Conversion Tracking
  • Event Tracking
  • Reports Overview
  • Insights & Data Interpretation
21

SMO - Social Media Optimization

  • What is SMO?
  • Profile Optimization
  • Content Strategy Planning
  • Hashtag Strategy
  • Engagement Techniques
  • Bio Optimization
  • CTA Placement
  • Analytics Tracking
  • Brand Consistency
  • Organic Growth Strategy
22

Facebook Optimization (SMO)

  • Facebook Business Page Setup
  • Profile & Cover Design
  • About Section Optimization
  • CTA Button Setup
  • Posting Strategy
  • Engagement Strategy
  • Facebook Insights
  • Group Marketing
  • Facebook Reels Strategy
  • Organic Reach Growth
23

Instagram Optimization (SMO)

  • Instagram Business Profile Setup
  • Bio Optimization
  • Highlights Strategy
  • Reels Optimization
  • Hashtag Research
  • Caption Strategy
  • Posting Timing Strategy
  • Engagement Growth
  • Instagram Insights
  • Content Themes Planning
24

LinkedIn Optimization (SMO)

  • LinkedIn Profile Optimization
  • Headline Strategy
  • About Section Writing
  • Featured Section Setup
  • Networking Strategy
  • Content Posting Strategy
  • LinkedIn Articles
  • Company Page Setup
  • Lead Generation
  • Personal Branding
25

Introduction to Graphic Design

  • What is Graphic Design?
  • Design Principles
  • Color Theory
  • Typography Basics
  • Branding Fundamentals
  • Canva Basics
  • Social Media Design
  • Banner Design
  • Logo Design Basics
  • Design Tools Overview
26

Video Creation & Editing

  • Types of Marketing Videos
  • Script Writing Basics
  • Video Shooting Techniques
  • Lighting Setup
  • Audio Quality Basics
  • Editing Software Overview
  • Transitions & Effects
  • Subtitles & Captions
  • Thumbnail Creation
  • Export & Optimization Settings
27

Social Media Calendar

  • What is a Content Calendar?
  • Monthly Content Planning
  • Festival & Event Planning
  • Campaign Planning
  • Content Mix Strategy
  • Scheduling Tools
  • KPI Tracking
  • Hashtag Planning
  • Engagement Planning
  • Performance Review
28

Social Media Automation

  • Automation Tools Overview
  • Post Scheduling
  • Auto Reply Setup
  • Chatbot Integration
  • CRM Integration
  • Lead Capture Automation
  • Email Integration
  • Analytics Automation
  • Workflow Automation
  • Automation Best Practices
29

Meta Ads - Facebook & Instagram

  • Ads Manager Overview
  • Campaign Objectives
  • Audience Targeting
  • Ad Creatives Strategy
  • Budget & Bidding
  • Meta Pixel Setup
  • Conversion Tracking
  • A/B Testing
  • Ad Metrics Analysis
  • Campaign Optimization
30

Advanced Meta ReMarketing & Lookalike

  • What is Remarketing?
  • Custom Audience Creation
  • Website Visitor Retargeting
  • Video View Retargeting
  • Lookalike Audience Creation
  • Sales Funnel Strategy
  • Dynamic Ads Setup
  • Budget Scaling Strategy
  • Frequency & Audience Control
  • ROAS Tracking & Optimization
31

Google Ads Setup

  • Google Ads Account Setup
  • Campaign Types Overview
  • Keyword Selection Strategy
  • Bidding Strategy
  • Ad Copy Writing
  • Ad Extensions Setup
  • Conversion Tracking Setup
  • Budget Planning
  • Quality Score Understanding
  • Campaign Optimization Techniques
32

Google Website, Local SEO Map Ads

  • Search Ads Setup
  • Display Ads Overview
  • Local Campaign Setup
  • Google Map Ads
  • Location Targeting Strategy
  • Call Ads Setup
  • Lead Form Extensions
  • Performance Tracking
  • Budget Optimization
  • ROI Measurement
33

YouTube & Marketing

  • YouTube Channel Setup
  • YouTube SEO Basics
  • Video Title & Description Optimization
  • Thumbnail Strategy
  • YouTube Monetization
  • YouTube Ads Overview
  • YouTube Analytics
  • Shorts Strategy
  • Content Planning
  • Subscriber Growth Techniques
34

Fundamentals Of AI & Gen AI

  • Introduction to Artificial Intelligence
  • Machine Learning Basics
  • What is Generative AI?
  • Natural Language Processing (NLP)
  • AI in Digital Marketing
  • Chatbots & Automation
  • AI Ethics & Limitations
  • AI Tools Overview
  • Real-World AI Applications
  • Future of AI in Business
35

Prompt Engineering For Gen-AI

  • What is Prompt Engineering?
  • Types of Prompts
  • Role-Based Prompting
  • Chain of Thought Prompting
  • Output Formatting Techniques
  • Image Generation Prompts
  • Video Generation Prompts
  • Iterative Prompting
  • Prompt Optimization
  • Practical Prompt Exercises
36

AI In Content Creation

  • AI for Blog Writing
  • Social Media Caption Generation
  • Ad Copy Creation
  • Email Writing with AI
  • Script Writing Using AI
  • SEO Content Creation
  • AI Image Generation
  • Video Script Creation
  • Content Repurposing with AI
  • Editing & Proofreading with AI
37

Master AI Tools

  • ChatGPT for Marketing
  • AI Image Generation Tools
  • Canva AI Features
  • AI Copywriting Tools
  • AI Video Creation Tools
  • Automation Tools
  • AI Productivity Tools
  • AI for Data Analysis
  • Workflow Automation
  • AI Tool Comparison & Selection
38

WhatsApp Marketing

  • WhatsApp Business Setup
  • Catalog Setup
  • Broadcast Lists
  • Auto Reply Configuration
  • WhatsApp API Overview
  • Lead Generation Strategy
  • Sales Funnel via WhatsApp
  • CRM Integration
  • Campaign Planning
  • Compliance & Policies
39

Interview Skills Preparation

  • Body Language
  • Communication Skills
  • Confidence Building
  • Common Interview Questions
  • Technical Interview Preparation
  • HR Round Preparation
  • Portfolio Presentation
  • Salary Negotiation Skills
  • Follow-up Strategy
  • Common Mistakes to Avoid
40

Resume Building Session

  • Resume Structure
  • Professional Summary Writing
  • Skills Section Optimization
  • Project Section Writing
  • Certifications Section
  • ATS Optimization
  • Formatting & Design
  • Adding Portfolio Links
  • Personal Branding Elements
  • Final Resume Review
41

Interview Preparation

  • Mock Interview Practice
  • Technical Round Simulation
  • Case Study Questions
  • Presentation Skills
  • Practical Assignment Practice
  • Live Campaign Demonstration
  • Portfolio Discussion Practice
  • HR Round Simulation
  • Feedback Analysis
  • Confidence & Personality Development
42

Mock Test

  • SEO Practical Test
  • Google Ads Practical Test
  • Meta Ads Practical Test
  • SMO Strategy Test
  • Analytics Reporting Test
  • AI Tools Practical Test
  • Website Development Test
  • Strategy Building Assessment
  • Final Practical Assignment
  • Certification Evaluation

How We Train

Why Choose Digital Aacharya for Your Digital Marketing Course

  • Practical Learning, Not Just Theory

    Students can learn by working on real websites, participating in live campaigns, and using actual tools. Therefore, learning feels like doing a job rather than just going to dull lectures.

  • Industry-Relevant Curriculum

    The content of the course is constantly revised to reflect the latest market trends, changes in algorithms, and AI-powered tools, thus students are always equipped with future-ready skills.

  • Learn from Working Digital Marketers

    Experts who are currently engaged in live projects train the students. Hence, students get to know the reality of the market, the strategies, and the pitfalls from these professionals.

  • Career-Focused Training Approach

    Are you looking for a job, a freelancing gig, or maybe even starting your own business? This course has been designed in such a way that the skills you develop will directly lead to real career impacts.

  • Support Beyond the Classroom

    Mentoring sessions, along with doubt-solving and guidance, enable students to learn at their own speed without getting stuck or feeling lost.

  • Suitable for Beginners & Career Switchers

    Students, employees, and business owners can all follow the learning path as it is beginner-friendly and has no prerequisites for a technical or marketing background.

  • Portfolio & Practical Experience

    Once the course is complete, students will have a portfolio of projects and practical skills that they can use during job interviews or when preparing proposals for clients.

  • Small Batches for Better Learning

    Small batch sizes help in giving personal attention, conducting interaction, and a better understanding of the subject matter, not just one-way teaching.

Lalit Barhate, Founder and Digital Marketing Expert at Digital Aacharya

About Mentor

Learn from Lalit Barhate

Founder & Digital Marketing Expert · 10+ years of industry experience

Lalit Barhate is an experienced Digital Marketing Trainer with 10+ years of industry expertise. He specializes in practical, result-driven digital marketing strategies, including SEO, paid ads, social media, and analytics. Known for his hands-on teaching approach, Lalit helps students and professionals gain real-world skills aligned with current industry standards.

Master Digital Marketing Tools

Learn 50+ Digital Marketing Tools

Make complex things easier or analyse your competitors' strategy by mastering 50+ digital marketing tools, both free and paid.

  • ChatGPT logoChatGPT
  • Semrush logoSemrush
  • Ahrefs logoAhrefs
  • Google Analytics logoGoogle Analytics
  • Search Console logoSearch Console
  • Keyword Planner logoKeyword Planner
  • Google Business Profile logoGoogle Business Profile
  • Canva logoCanva
  • WordPress logoWordPress
  • Elementor logoElementor
  • Mailchimp logoMailchimp
  • LinkedIn Ads logoLinkedIn Ads
  • Buffer logoBuffer
  • Moz logoMoz
  • Similarweb logoSimilarweb
  • WooRank logoWooRank
  • SEOptimer logoSEOptimer
  • SEOquake logoSEOquake
  • Small SEO Tools logoSmall SEO Tools
  • Pingdom logoPingdom
  • YouTube Studio logoYouTube Studio
  • WhatsApp Business logoWhatsApp Business
  • Google Drive logoGoogle Drive
  • Plugins logoPlugins
  • Google logoGoogle

Student Reviews

What Our Students Say

  • One thing I loved about Digital Aacharya is their commitment to student success. I joined their digital marketing course with placement and was thoroughly impressed by the training quality. The modules are updated regularly, keeping pace with industry trends. We learned about SEO, PPC, email marketing, influencer strategies, and even AI-driven marketing campaigns. The trainers are patient and ensure no student is left behind. By the end of the course, I had a complete portfolio of work to showcase during interviews. For anyone searching for the Best Digital Marketing Course in Pune, this institute should be at the top of your list.

    Photo of OmOm

  • I joined the AI Digital Marketing Course at Digital Aacharya, and it was a game-changer for me. The trainers focused on teaching how AI is revolutionizing marketing—automating campaigns, improving content creation, and analyzing data faster. This was in addition to the standard digital marketing modules like SEO, SEM, and social media. The learning experience was excellent, with practical assignments every week. Their team also helped me prepare for interviews and get placed in a digital agency. For students in PCMC, Akurdi, or Chinchwad, these are the best Digital Marketing Classes in Pune you can find.

    Photo of Somendra PandeySomendra Pandey

  • As a working professional, I needed flexible timings, and Digital Aacharya offered just that. I enrolled in their 6-month Digital Marketing Course, and it was a perfect balance of theory and practice. They cover everything—Google Ads, SEO, Social Media, Analytics, and more. The highlight was their AI-based tools training, which gave me an edge at work. I can confidently say it is the Best Digital Marketing Institute in Pune because of their student-centric approach, experienced faculty, and placement support. Whether you're in Akurdi or PCMC, you should definitely check them out.

    Photo of The•Mayank•MihirThe•Mayank•Mihir

  • Learning at Digital Aacharya under the guidance of Lalit Barhate Sir has been a life-changing experience. His teaching is practical, inspiring, and filled with real-time industry examples. The digital marketing course with AI tools helped me stay ahead of the competition, and with his mentorship, I landed my first job with confidence. Truly the Best Digital Marketing Institute in Pune.

    Photo of Vinayak ReddyVinayak Reddy

  • Joining this institute was one of the best decisions I made for my career. The training sessions are super interactive, and Lalit Sir is truly the best mentor anyone could ask for. He simplifies even the most complex topics with ease. Definitely the best digital marketing institute in Pune for beginners and professionals alike.

    Photo of Akshata BharambeAkshata Bharambe

  • I recently completed the digital marketing course here, and i can confidently say it's the best digital marketing institute in Pune! The course structure is well-organized, covering everything from SEO to paid ads. Lalit Sir is an amazing mentor — his real-world examples and personalized guidance made learning so much easier. Highly recommended for anyone serious about building a career in digital marketing!

    Photo of Aachal NemadeAachal Nemade

  • Joining Digital Aacharya was the best decision of my career. Lalit Barhate Sir is not only an excellent mentor but also a motivator. His deep knowledge of SEO, Google Ads, and Social Media gave me clarity and confidence. The digital marketing course with placement actually worked, as I got placed right after completing my training. If you're looking for a digital marketing course with placement, Digital Aacharya is the right choice.

    Photo of Fatima PatelFatima Patel

  • The Digital Marketing Course covers everything from SEO to AI-based marketing. Trainers ensure you understand concepts before moving ahead. The digital marketing course with placement truly delivers on its promise. I got real-world project exposure and placement in a top company. Grateful to Digital Aacharya!

    Photo of Pratham MehtaPratham Mehta

  • I had the privilege to learn under Lalit Barhate Sir at Digital Aacharya. His teaching style is practical, easy to understand, and full of real-world insights. The Digital Marketing Course covered everything from SEO to AI tools, and thanks to his guidance, I secured a job quickly. Truly the Best Digital Marketing Institute in Pune.

    Photo of Matin MajgaonkarMatin Majgaonkar

  • Digital Aacharya is the best digital marketing institute in Pune. The trainers are highly experienced, and the classes are very interactive. I also got an internship opportunity that boosted my confidence.

    Photo of Hemal AttardeHemal Attarde

  • Digital Aacharya is hands down the top choice for digital marketing training in Pune! The course modules are thoughtfully designed and easy to follow, and the internship program gave me the hands-on experience I needed to apply my skills in real-world scenarios.

    Photo of Kalpesh NeheteKalpesh Nehete

  • If you're looking for hands-on learning and expert mentorship, this is the best digital marketing institute in Pune. Lalit Sir explains every concept in depth and ensures everyone understands the practical side of digital marketing. The live projects and case studies were the highlights for me. Totally worth it!

    Photo of Pranali HolePranali Hole

  • Running a small business in PCMC, I wanted to learn how to promote my services digitally. Digital Aacharya's digital marketing course with AI tools was perfect. now i use AI to create content, run ads, and track results. The confidence I gained here is invaluable for my business growth.

    Photo of APNA VLOGERAPNA VLOGER

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FAQ's

2 Months Online Digital Marketing Course: FAQs

I can't travel to a branch. Can I still learn with Digital Aacharya?

Yes. The 2 months online digital marketing course runs with live sessions you can attend from anywhere. Ask our team about online batches for other programmes too.

Can students from non-IT or non-marketing backgrounds learn digital marketing?

Absolutely. Digital marketing is skill-based rather than degree-based. With proper mentorship and structured practice, students from any academic background can succeed.

Does this course help with freelancing or starting a business?

Yes. Students learn client acquisition, freelancing platforms, proposal writing, pricing strategies, and personal branding — making it ideal for freelancing or launching an agency.

Do I need coding knowledge?

No. Website basics are taught using WordPress, which doesn't require coding, and the rest of the course is about marketing skills, tools and strategy.

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