Specialist Course · Taught by Lalit Barhate
Content Marketing Course in Pune
Plan, create, publish and measure content that attracts, engages and converts your audience.
Overview
Course Description
This advanced content marketing course teaches participants how to create compelling marketing content by focusing on the critical strategies, tactics, and best practices required to create and improve an effective content marketing strategy. You'll learn how to use content to attract potential customers, make a case for products or services and overcome marketing obstacles.
What You'll Learn
What You'll Learn in This Course
You will learn how to plan, create, publish, and manage content that attracts, engages, and converts your target audience — the full content lifecycle from research and strategy to writing, designing, and optimizing content for SEO and social media.
- Understanding the fundamentals of content marketing and its importance in digital growth
- How to research audiences and create customer-focused content strategies
- Techniques for writing effective blogs, articles, scripts, and social media content
- How to develop content calendars and long-term strategic content plans
- SEO content writing skills including keyword placement, readability, and optimization
- How to repurpose content across different platforms for maximum reach
- Understanding content formats: blogs, videos, infographics, reels, eBooks, and newsletters
- Tools for planning, writing, designing, and analyzing content performance
- How to measure content performance using analytics and improve results
- Learning storytelling techniques to create compelling and conversion-focused content
By the end of this course, you'll be able to plan effective content strategies, write with purpose, optimise for search engines and measure results — ready to work as a content creator, strategist or digital marketer.
Course Curriculum
Content Marketing Curriculum
Website Content
- Web Pages Content
- Title
- Description
- Keywords
Social Media Content
- Post Caption
- Image Content
SEO Content
- Blog
- Article
- PPT
- Submission Content
- Questions & Answers
About Mentor
Learn from Lalit Barhate
Founder & Digital Marketing Expert · 10+ years of industry experience
Lalit Barhate is an experienced Digital Marketing Trainer with 10+ years of industry expertise. He specializes in practical, result-driven digital marketing strategies, including SEO, paid ads, social media, and analytics. Known for his hands-on teaching approach, Lalit helps students and professionals gain real-world skills aligned with current industry standards.
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Fundamentals Of Digital Marketing
The seven core digital marketing modules, 30+ industry tools and a capstone project to make you industry-ready.
Want the complete skill set? Our programmes cover this topic along with SEO, ads, social media, analytics and AI tools.
Compare Full ProgrammesStart the Content Marketing Course
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