Specialist Course · Taught by Lalit Barhate
Fundamentals of Digital Marketing Course
The seven core digital marketing modules, 30+ industry tools and a capstone project to make you industry-ready.
Overview
Course Description
This foundational digital marketing certification course gives you a deep understanding and advanced knowledge of the seven most important digital marketing modules and includes real-world projects to gain domain experience to help you become industry-ready. To prepare you for the job, you'll be exposed to 30 digital marketing tools, gain extensive project experience, and complete a digital marketing capstone project.
What You'll Learn
What You'll Learn in This Course
This foundational digital marketing certification program gives you in-depth knowledge of the seven core digital marketing modules. You'll work on real-world projects, learn 30+ industry tools, and complete a capstone project designed to make you fully industry-ready.
- Complete understanding of the 7 major digital marketing modules
- Practical experience through live projects and assignments
- Usage of 30+ top industry tools for SEO, ads, analytics, and automation
- Strategies to plan and execute SEO, SEM, and social media marketing
- How to create and manage high-performing content marketing campaigns
- Techniques for running effective paid advertising on Google & social platforms
- Skills to analyze data using advanced analytics and reporting tools
- How to build a strong portfolio and digital marketing resume
- Industry readiness through a full digital marketing capstone project
By the end of this course, you'll have the skills, confidence, and hands-on experience needed to excel in the digital marketing industry. You'll be fully prepared for real-world job roles, capable of managing campaigns, using professional tools, and delivering measurable results. Whether you want to start your career, upgrade your skills, or grow a business, this course equips you with everything you need to succeed.
Course Curriculum
Fundamentals Of Digital Marketing Curriculum
SEO (Search Engine Optimization)
On-Page SEO
- Optimize Page Titles & Descriptions
- Heading Tag Setup
- Keywords Analysis
- URL Optimization / Structure
- Alt Tag to Images
- Add a Favicon
- Robots.txt File
- Google Analytics
- HTML & XML Sitemap
Off-Page SEO
- Article Writing
- Blog Writing
- PPT Submission
- PDF Submission
- Directory Submission
- Search Engine Submission
- Image Submission
- Social Bookmarking
- Keyword Optimization
- Profile Listing
- Local Business Listing
- Monthly Reporting
Search Engine Marketing
- Introduction to SEM
- Google Ads Overview
- Keyword Research for PPC
- Search Ads Creation
- Display Ads
- Remarketing
- Campaign Optimization
- Bid Management
- Ad Copy Writing
- Conversion Tracking
- Performance Analysis
SMO (Social Media Optimization)
Facebook
- Profile Optimization & Page Creation
- Creative Image & Post Creation
- Post Sharing in Groups
- Cover Image Creative and Upload
- Group Join
- Increase Page Likes
- Video Sharing
- Call To Action Button
- Facebook Review Posting
- Facebook Insight Monitoring
- Deleting Unwanted Spam
Instagram
- Profile Optimization & Page Creation
- Creative Image & Post Creation
- Increase Followers
- Hashtag Trend Research
- Comments & Likes Management
- Image Tagging to Friends / Followers
LinkedIn
- Profile Optimization & Page Creation
- Creative Image & Post Creation
- Increase Followers
- Profile Connection Build Up
- Relevant Group Joining
- Post Sharing in Group
Google My Business
- Profile Optimization & Creation
- Google My Business Timeline Status Posting
- Cover Image Creative and Upload
- Website Verification
- Video Sharing
- Google Review Posting
SMM (Social Media Marketing)
Paid Ads: Awareness
- Brand Awareness
- Reach
Paid Ads: Consideration
- Traffic
- Engagement
- App Installs
- Video Views
- Lead Generation
- Messages
Paid Ads: Conversion
- Conversions
- Catalog Sales
- Store Traffic
Google Analytics
Social Media Analysis
- Facebook Insight Monitoring
- Instagram Analytics Monitoring
- LinkedIn Performance Review
- Twitter Analytics Monitoring
Website Analysis
- Google Analytics
- Google Webmaster
- Google Search Console
Google Ads
Sales
- Search
- Display
- Shopping
- Video
- Smart
- Discovery
Leads
- Search
- Display
- Shopping
- Video
- Smart
- Discovery
Website Traffic
- Search
- Display
- Shopping
- Video
- Discovery
Campaigns Without Goal Guidance
- Search
- Display
- Shopping
- Video
- App
- Local
- Smart
- Discovery
Other Campaign Goals
- Product & Brand Consideration: Video
- Brand Awareness & Reach: Display, Video
- App Promotion: App
- Local Store Visits & Promotion: Local
Content Marketing
Website Content
- Web Pages Content
- Title
- Description
- Keywords
Social Media Content
- Post Caption
- Image Content
SEO Content
- Blog
- Article
- PPT
- Submission Content
- Questions & Answers
About Mentor
Learn from Lalit Barhate
Founder & Digital Marketing Expert · 10+ years of industry experience
Lalit Barhate is an experienced Digital Marketing Trainer with 10+ years of industry expertise. He specializes in practical, result-driven digital marketing strategies, including SEO, paid ads, social media, and analytics. Known for his hands-on teaching approach, Lalit helps students and professionals gain real-world skills aligned with current industry standards.
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Social Media Expert
Master social media platforms, content strategy and ads with hands-on training and real campaign experience.
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Google Ads
Create, manage and optimise Google Ads campaigns across Search, Display, Video, Shopping and Apps.
Want the complete skill set? Our programmes cover this topic along with SEO, ads, social media, analytics and AI tools.
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