Specialist Course · Taught by Lalit Barhate

Google Analytics Course in Pune (Google Analytics IQ)

Learn Google Analytics tracking, reporting and insights to measure and optimise digital marketing performance.

Overview

Course Description

The Google Analytics Certification is an industry-recognized analytics certification. Adding this certification to your resume will significantly increase your chances of landing a job in digital marketing. This program was created by industry experts to help you learn real-world Google Analytics from the ground up and generate useful business insights. It is intended for recent graduates and early-career professionals interested in advancing their careers in analytics. After successfully completing the course, students are guaranteed internship opportunities.

What You'll Learn

What You'll Learn in This Course

You'll gain a complete understanding of how to track, measure, and analyze website performance using Google Analytics: setting up accounts and properties, creating goals, monitoring key metrics, interpreting user behaviour and traffic sources, measuring conversions, and using custom reports, events, segments and audiences.

How to set up and configure Google Analytics accounts, properties, and data streams
Understanding key metrics such as users, sessions, engagement, conversions, and acquisition
Tracking user behavior to analyze how visitors interact with your website
Creating and analyzing custom reports, dashboards, and insights
Setting up goals, events, and conversion tracking for accurate performance measurement
Using segments and audiences to study different user behaviors and improve targeting
Interpreting traffic sources to understand which channels drive the best results
Applying data insights to improve website performance and marketing strategies
Preparing for and successfully clearing the Google Analytics Individual Qualification (IQ) exam

By the end of this course, you'll have the skills to confidently analyze data, identify performance gaps, and make informed marketing decisions. You will be able to set up and manage analytics for any website, track user behaviour accurately, and create insightful reports — prepared not just to pass the Google Analytics IQ exam, but to work as a data-driven digital marketer.

Course Curriculum

Google Analytics IQ Curriculum

Social Media Analysis
- Facebook Insight Monitoring
- Instagram Analytics Monitoring
- LinkedIn Performance Review
- Twitter Analytics Monitoring
Website Analysis
- Google Analytics
- Google Webmaster
- Google Search Console

Lalit Barhate, Founder and Digital Marketing Expert at Digital Aacharya

About Mentor

Learn from Lalit Barhate

Founder & Digital Marketing Expert · 10+ years of industry experience

Lalit Barhate is an experienced Digital Marketing Trainer with 10+ years of industry expertise. He specializes in practical, result-driven digital marketing strategies, including SEO, paid ads, social media, and analytics. Known for his hands-on teaching approach, Lalit helps students and professionals gain real-world skills aligned with current industry standards.

Learn more about Lalit Barhate Meet our expert trainers

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