Latest Trends in Digital Marketing That Every Student Should be Aware Of

15 April 2023
Posted by Hrushikesh Nikam

Day by day the world becomes more upgraded in all business fields. Students need to update with the latest and new digital marketing trends. All businesses frequently include digital marketing and its use is increasing rapidly. In this blog post, we will see the latest trends in digital marketing that every student must know about and should be aware of.

Introduction to Digital Marketing

Digital Marketing is basically promoting your business and service with the help of different digital channels. Digital marketing mainly includes digital channels like search engine optimization, social media marketing, email marketing, and pay-per-click today’s digital world businesses and private services to connect to their audience increasingly depend on digital marketing.

Why Students Should Be Aware of Digital Marketing Trends

As a knowledgeable student, having an understanding of the current developments and trends in digital marketing is crucial. With a fast-growing market, there is a high demand for skilled professionals, and having knowledge of the latest trends can provide students with a competitive advantage in their job hunt.

Furthermore, it's worth noting that digital marketing isn't exclusively reserved for businesses. In fact, students can utilize digital marketing strategies to promote their personal brand, whether it's to highlight their abilities or market their own ventures.

Latest Digital Marketing Trends for Students

Here are the latest digital marketing trends needed to be known by every student who wants to stay ahead in digital marketing knowledge.

1. Video Marketing

In the world of digital marketing, usage of video marketing has become increasingly popular. Short-form videos are more common in advertising now than ever before, especially with the popularity of TikTok and Instagram Reels. A wonderful opportunity to attract your target audience and persuasively deliver your message is provided by video marketing.
- Define your target audience
- Choose the right platform
- Tell a story
- Use visuals and sound effectively
- Include a call to action

Moreover, video marketing is also used on sites other than social media. Educated companies are using video marketing strategies on their landing pages and websites to increase conversion rates.

2. Artificial Intelligence and Machine Learning

The world of digital marketing is witnessing a significant transformation with the advent of Artificial Intelligence (AI) and Machine Learning (ML). The utilization of AI and ML technology involves analyzing data and providing personalized customer experiences. AI-powered chatbots are among the technologies used by businesses to offer customers instant support and address their queries.

Furthermore, the utilization of AI and ML is increasing digital marketing campaigns by analyzing data and implementing immediate modifications. It is crucial for students to acknowledge these technologies and their significance in the realm of digital marketing.

-Digital assistance
-Helps in repetitive jobs
-Right decision making
-24/7 availability

3. Voice Search Optimization

Thanks to technological improvements, everything is now at your fingertips. As a result, voice search is available. It has been a popular choice. When a user speaks into a smartphone or any other device with a sound sensor and detector, the capability to display speech in textual form has been added.

Google Home, Apple's Siri, and Alexa are just a few examples of smart speakers that are already widely used. By 2023, voice search will account for 50% of all online commerce, predicts Universal Access in the Information Society.

Moreover, local search queries are also made using voice search. Users could inquire about the closest coffee shop or restaurant, for example, using their smart speaker. To improve their chances of showing up in local search results, businesses can voice-search-optimize their Google My Business listings.

4. Influencer Marketing

An important trend in digital marketing is influencer marketing. Influencers and businesses are working together to produce products and services. Influencer marketing is a good way of growing your audience and creating brand visibility. Influencer marketing also extends outside of social media. In order to enhance conversions, businesses are working with influencers on their landing pages and websites.

5. Youtube Shorts

Youtube has the most used social media tool in the video platform.YouTube shorts is the latest avenue for distributing brief videos. With a maximum duration of one minute, these videos occupy the entire mobile screen. YouTube contacts creators with the most popular and engaging content, and rewards them.

Producing interesting and captivating videos can increase brand awareness and endear a company to the public. Even if these goals are not met, YouTube shorts can still provide a potential revenue stream. Therefore, for companies looking for alternative sources of income, YouTube shorts can be a viable option.


Digital marketing is an ever-evolving field and it's important for students to stay updated with the latest trends. By being aware of the latest trends, students can gain a competitive edge and increase their chances of landing a job in this field. Moreover, digital marketing techniques can also be used to promote personal brands. If you're interested in pursuing a career in digital marketing, it's important to choose Digital Aacharya the Best Digital Marketing Training Institute in Pune that offers practical training and hands-on experience.